Kansas Tourism offers $10K marketing grant towards Kansas brewery, winery tour

Live at Five
Published: Oct. 6, 2022 at 6:08 PM CDT
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TOPEKA, Kan. (WIBW) - Area wineries and breweries are getting a boost to their marketing budget thanks to a special grant from Kansas Tourism.

The Kansas Tourism Division has given Visit Topeka, Explore Lawrence, Visit Emporia, and Visit Manhattan a $10,000 marketing grant that will be used to help promote what is being called the ‘Ale Trail.’ According to Bridgette Jobe, the Kansas Tourism director, this project collaboration among the four communities is a terrific way to encourage tourists in Kansas to visit other communities.

“Each of them are going to be taking their breweries, distilleries, wineries, and where travelers can visit multiple locations, multiple communities,” Jobe said. “We want to extend their stay a little bit longer, while people are in Kansas and get them out to explore the wonderful craft breweries and wineries that we have here in the state.”

Jobe says that the brewing and wine industry has been growing in popularity among tourism.

“One of our emerging industries in the tourism industry is those craft breweries and those wineries and people want that experience, and they want to go someplace and try something a little bit new, and also to get to know the local communities and this is a great way to do that,” according to Jobe.

This week the department toured across 15 Kansas communities to help other communities with upcoming projects.

The $10,000 marketing grant from the Kansas Tourism Division is not the only grant being offered. The State of Kansas released on Friday 15 Kansas projects that will receive marketing grants, and how much each will receive.

The 2022 grant recipients include:

  • Audubon of Kansas, Inc., Ellis County, $4,500 – Print, digital and radio campaign for the Kansas Prairie Chicken Festival.
  • Downtown Overland Park Partnership, Johnson County, $3,350 – Website enhancements.
  • Fulton Valley Farms, Butler County, $4,300 – Advertising for Fulton Valley Farms Country Christmas campaign.
  • Hodgeman County Economic Development, Hodgeman County, $1,200 – Addition of new and updated promotional materials.
  • Humanities Kansas, Shawnee County, $5,000 – Promotion of “Voices and Votes: Democracy in America,” traveling exhibit to six Kansas communities.
  • Lenexa Convention & Visitors Bureau, Johnson County, $5,000 – Development of electronic visitor’s guide.
  • Lindsborg Convention & Visitors Bureau, McPherson County, $10,000 – Regional digital billboard campaign for Wichita and Lindsborg.
  • Luray Community Foundation, Russell County, $858 – New event advertising startup.
  • Music Theatre Wichita, Sedgwick County, $10,000 – Digital marketing campaign for two large-scale musicals.
  • Olathe Chamber of Commerce, Johnson County, $10,000 – Search engine optimization website upgrades.
  • Tanganyika Wildlife Park, Sedgwick County, $10,000 – Digital and print campaign for “Best Day Bundle.”
  • The Museum of Art & Light, Riley County, $10,000 – Website development and public relations campaign in preparation for the grand opening.
  • Strataca, Reno County, $3,000 – Advertising for a new walking trail.
  • Visit Topeka, Explore Lawrence, Visit Emporia, Visit Manhattan, $10,000 – Development of the METL Ale Trail with participating breweries in Topeka, Lawrence, Emporia and Manhattan.
  • Wahlmeier Farms Vineyard, Decatur County, $400 – Print advertising campaign.